Facebook Expands Messenger Ads to All Advertisers Globally

After successful beta testing in Australia and Thailand, Facebook is progressively expanding display ads in Messenger to all advertisers around the globe. These ads will be shown in the Home tab of the Messenger mobile app and can be purchased in Ads Manager and Power Editor. TechCrunch reports that the ads’ placements will depend upon “how many threads a user has, the size of their phone’s physical screen and the pixel density of the display.”

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