The Pros & Cons of Social Media

Wondering which platform fits your business? Here are some pros and cons of the most used social media platforms that will help decide which one to pick.




  • Easy to use, set up and control from a variety of devices.
  • Allows you to communicate, publicly or privately, in real-time.


  • Privacy issues.
  • Marketing campaigns can be time-consuming.
  • Has become very ad-focused.



  • Simple to use.
  • Fastest-growing social network in 2014.
  • Appeals to a wide audience.
  • Engagement on it is 15 times higher than it is on Facebook.


  • Links don’t work in captions.
  • Limited integration capabilities.



  • Easy to set up and use.
  • 140 character limit keeps messages to the point.
  • Easy to search network for content using hashtags.


  • Volume of messages can lead to information overload/loss of message.
  • Not the best platform for showcasing visual content.
  • Short messages can be limiting.



  • Allows you to connect more directly with your audience.
  • Can be used to explain complicated concepts more easily than using text.
  • Users don’t need to follow you to discover your content.
  • Can be found in search engine.


  • Quality and editing need to be top notch; the results can be embarrassing if done badly.
  • Requires greater planning and time investment than other channels.



  • Having a profile has SEO benefits (i.e. will help your site’s visibility in search engines).
  • Easy to use and integrates with Gmail and Google Docs.
  • Easy to find people and discover people to follow.


  • Very similar to Facebook.
  • Promotions and contests are strictly forbidden.
  • Lack of market share.
  • Limited audience size.



  • Allows networking opportunities and prompts direct business relationships.
  • Enables sharing of knowledge and expertise.


  • The B2B focus means the audience is limited.
  • Ads can be poorly targeted, leading to a potential overload of irrelevant content.



  • As users are encouraged to discover content for themselves, there’s not so much emphasis on actively engaging your audience.
  • Images are hyperlinked to the original source.
  • Selective following adds appeal to audience.


  • You need to ensure the imagery is well chosen, optimized and that the design is sharp.
  • Audience demographics can be limited.

If you are still not sure which social media platform to use, send us an email at, and tell us about it so we can guide you choose the best platform for free!


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